AI & GENERATIVE SEARCH - MAKING SENSE OF THE HYPE

23 Sep 2025 17:30

Location: The White Space

It’s hard to ignore the noise around generative search - and the impact it’s having on paid and organic activity across traditional search engines. With so much hype and conflicting information, it’s hard to know what really matters.

So if you want to get a clear handle on AI Search, and what it really means for your business - join us this September at The Ministry in London.

No hype. No sales pitch. Just honest discussion and actionable insight.

What the event will cover:

• Breaking down the jargon and quantifying the hype

• Practical tactics to help protect and grow your visibility 

• Examining real world examples of where businesses are appearing and why 

• Independent insights: Straight talk from SEO and digital marketing experts

Speakers:

Brian Cross - Managing Director - Complete - B2B Marketing specialists 

Justin Thorne - Managing Director - Algorhythm - SEO & Performance Marketing specialists

Tom Head - Managing Director - G3NR8 -  AI & Web3 consultancy

Sophie Brannon - Director Studiohawk US - International SEO agency

More than just insights, it’s a chance to connect.

This event isn’t only about learning from the experts - it’s also an opportunity to meet peers facing the same challenges. Share your own experiences, compare approaches, and build valuable connections with fellow marketers, business leaders, and digital specialists who are navigating the impact of generative search.